FINAL

Presentation board

Analysis

Television commercial

Definition:

A television commercial is a span of television programming produced and paid for by an organization that conveys a message. The majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes.

Advantages:	Disadvantages:
Reaches very large audiences Television is the pervasive medium, so it can reach very large audiences.	Commercial break People always-go or run away form the tv screen at advertisement time. They seems this period as a rest or break time.
Efficient for deliver message Ability to convey message with sight, sound and motion.	Expensive It is a expensive media when compare to print ad or outdoor ad.
Direct way The most directly way to bring the product or service “in house”.	TV-er limited Only targeted those people watch TV everyday.
No "audience ceiling" With television, advertiser gets the "whole screen" to deliver the message –it doesn’t show partial screen ads.	Brief exposure time Since the tight schedule and expensive of the cost, tvc always only have Brief exposure time
Emotional appeal TVC is a media more suitable for story telling, and story telling involves the viewer emotionally. This can be easier to success.	Difficulty to find a good schedule time TV schedule is tight and fully planned. A good spot or schedule time is difficult and expensive to find.
Easy way to create norms and make noise Since tvc always repeat and repeat in a period of time, audiences are easily to remember the slogan or funny story in mind. Some norms may create at that period of time and this is the easily way to make noise.	Difficult to make changes TVC always last for a period of time due to the high cost.
Assist by programme Television advertisements appear between shows, audience may attract by the shows they are watching and stay in fornt of the tv. So the tvc may be assist by the attractive power of shows or program.	Not effectively target the core audience Since the producer cannot control who may watching the tvc. So it is Difficult to effectively target the core audience. When compare to direct marketing.

execution4

Stage 2 poster

Toblerone Christmas

Hatch Studios Create a Toblerone Christmas

http://www.cgnews.com/2008/11/hatch-studios-create-a-toblerone-christmas/

execution3

Here is the final version of the poster.

They are all triangles surrounding us.

Also as we want to make our campaign can be internetional,

so some foreign places are used also.

Besides, we also decided to make two stage of our poster.

The 1st stage will be posters contain red triangle as a script to guide people see.

In the second stage, no more script to let people find triangles theirselves.

execution2

This is a new edition of the poster.

The slogan’s location and also a script line are made to identify Toblerone.

It is much better than before because the whole picture will not disturb by the by the slogan.

And the hard sell feeling is omit because of the subtle handling skill.

So we have chosen this to be our confirmed idea to further dvelop a series of poster.

Analysis

Radio Advertising

Definition: Radio advertising is a form of advertising via the medium of radio. Airtime is purchased from a station in exchange for airing the commercials.

Advantages:	Disadvantages:
Reach large audience Radio is very popular. Almost every home has one. Daily millions of people are listening to the radio. So it can reach large audience.	Lack of visual Radio only contains sound. It do not contain any visual. So it can’t convince people by visual elements.
Cheaper Radio advertising is cheaper than television advertising. Many small businesses do not have the budget to use television advertising but can afford radio advertising.	Hard to track It's impossible to know exactly how many people are tuning in at any given time.
Easy to handle Since radio this media only contain of sound effect. So the producer need not to concert about the visual of the advertisement.	Time Limited People don’t listen to the radio all the time. Radio advertisement can only reach people at certain times of the day.
Convenience media People can listen to radio anytime and anywhere they want. No matter on the way to work, when they wake up, while at work or going shopping.	Limited content Radio as a broadcasting medium, is limited to selling simple concepts. It is not a detailed medium and as a result is often a poor place for prices, telephone numbers and any other kind of detailed information.
Friendly Psychological, Hearing your voice makes people feel like they "know" you. People tend to buy from people and businesses they know and trust.	Easily forgotten Radio ads are easily forgotten in a day. This is because most are jingles and people tend to remember visual than sound.
Complement Radio is a complement to another media. Therefore, other media or the advertisers can use this medium for brand recall.	A background medium Radio is called as a background medium because most of the time it is treated as a “background” when people doing other things. They only spend little time to notice what the radio is actually saying.
Good market selectivity Many of today’s radio stations have positioned themselves to reach a selective audience instead of a total market. So when the advertisement is put in a suitable station, it’s almost an implied endorsement.
Provides enough frequency Radio provides enough frequency to keep the product in the customers’ minds.