Analysis

Mobile billboard

Definition:

A mobile billboard is the marketing practice of advertising on the side of a truck or trailer that is typically mobile. Mobile billboards are a form of Out-Of-Home (OOH) Advertising. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising

Advantages:	Disadvantages:
Low cost Mobile billboard is cheaper than other outdoor advertisement, because normal outdoor advertisement only appears in one location, but mobile billboard equal to appear in many different locations, so the cost is said to be lower.	Message may not fully deliver. Limited time for reading due to moving. Easily cause message cannot fully deliver.
Area targeted Transport your ads directly to your prospective customers.	Difficulty of review. Audience can’t review the messages due to moving.
Eye catching A mobile billboard is eye catching due to moment of the vehicle.	Limited to place lack of traffic. It is limited to urban where traffic can be easily found on everywhere.
Flexible It is not fixed on a place so it is more flexibility than traditional outdoor advertising media.	Size limited It is limited to the vehicle’s size.
Essential Traffic connects urbanite everywhere. So billboard on mobile this media can be said important.	Not suit for all clients. Some product or services may need more informative promotion. For example a investment plan, so these type of clients may not suit using mobile billboard since it is keep moving and large amount of message cannot be read.
Can’t destroy message deliver Won’t thrown away, switched off or turned over by audience.	Poor Quality. The advertisement quality maybe affect by the vehicle’s surface. Its surface always raised or not flattens. So the quality may affect.
Always working Always working, stationary or moving.	Blocked. In crowed city like Hong Kong, this mobile billboard may easily blocked by other vehicles on the road, so the full picture of the advertisement may not be show.