Analysis

Internet advertising

Definition: Internet advertising is a form of promotion that uses the Internet for the expressed purpose of delivering marketing messages to attract customers.

Advantages:	Disadvantages:
Immediate publishing of information Information access via Internet and haven’t no time lag.	Need to know new technologies Some old generation may don’t know how to use internet. So this type of market will be limited.
Not limited by geography Internet is a media not limited geography. That why “global village” is use to descried Internet world.	Concerns of information security Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private.
Not limited by time Internet, a world 24hours running.	Sense Limited Limit to physical touch or smell and taste promotion.
Inexpensive Making Internet promoting is now very common and easy. So it cost is inexpensive.	Need big traffic of the browsing As the world of internet is so big that consumers may need to browse lots of website to reach the promotion WebPages.
Interactive Audience can have direct response by pressing the link or writing comment directly online. Both party are interactive.	Appear cold Since all method of online advertising have not direct face-to-face contact to audience, so it does appear cold.
Lower entry-level fees As the technology for online marketing is not that difficult, the entry-level fees is lower.	Appear inhuman Audience will have a feeling of communicate with a machine rather than a human.
Reach a wide audience As internet is not limited by time, geography, and many place in the world is already have internet service, a wide audience can be reach.	Easier to have outdated information Since internet is a place of information explore, information is easily to become outdated.
Convenience Audience only needs to stay at home and press some button to connect this internet world.	Difficult to build up relationship Internet contains so much flows of browsing. Consumers will trend to move around and around between websites. So a good relationship between consumers and sellers might difficult to set up.
Measuring statistics and result easily Online surveys and other interactive tools help to measure how many people are visiting the website, what they looked at and how they heard about the website.